Managing Director - Matt Donnelly
Matt is the founding partner of our firm ad+. Opening the doors in 1990, at the beginning of the last recession, with no more than 2 chairs, a desk and a phone he was instrumental in steering our firm and our clients through this difficult trading period.
Matt has always been driven and has a passion for delivering a value added service to his clients which has been the foundation stone for building his successful business.
He is a keen supporter of charity and has undertaken many grueling escapades to raise money for St Andrews Hospice including trekking across the Great Wall of China, Machu Picchu in Peru and the Rockies in Canada.
Matts dedication to the firm has seen many influential changes over our history, none more than
Over the past year Matt has allowed his staff to achieve their potential by appointing his management team as high achievers to live the firm’s core values and core commitments. This has allowed the firm to move to a new level which will enhance the profitability in future years.
Finance and Administration Director - Angela McKendrick
Angela joined the firm at the very beginning of its existence as the personal assistant of Matt Donnelly. Throughout the years Angela has held numerous roles within the firm
In her role as the Firm Administrator Angela was responsible for maintaining the financial records of the firm and reporting to the managing partner on the results achieved on a monthly basis together with credit control and any Personnel issues.
Under the new management structure Angela was now responsible for the whole of the support team and the delivery of the projects within her team. This includes the following:-
Angela’s major success in her current role is the ongoing delivery of a daily meeting between the management team during which we discuss must do tasks (big rocks) and any commercial activities for the coming day and week ahead.
Production Operations Director - Andrew Gunn
Andrew has been with our firm since 1992 starting out as a trainee accountant, working on vat returns and management accounts for clients. Knowledge gained working on these types of jobs and being confident enough to deal face to face with clients has allowed Andrew to work on the larger jobs within the firm.
After working 18 years as an accountant preparing accounts on behalf of clients we believed that the best approach was to move Andrew from the hands on production of accounts to allow him to fully manage his team and to work on special projects on behalf of the firm.
Under the management structure Andrew is both responsible for an accounts team and ultimately responsible for the following:-
Andrew’s major success within his current role has been to maintain the production teams daily huddle as we have seen this as being critical to the success of the firm’s ability to maintain stability in the current economic climate.
Tax Operations Director - Betty Glancey
Betty started with our firm in 1994 having moved over from Ireland. Previously employed as a tax inspector with the Inland Revenue, Betty came to our firm bringing a wealth of experience not available to us before this period, having spent 5 years with PKF in Dublin and Edinburgh.
Betty was instrumental to our firm during the implementation of self assessment in 1996/97 and single handedly created a database to handle all of the information needed for this major change in UK taxation. Our tax services grew from a three day a week tax assistant to a team of four generating fee income in excess of £300,000 per annum.
As a result of the new management structure Betty was able to free herself up from the daily taxation mail which we received and managed a team who could handle all of this on her behalf.
With a team around her Betty was able to concentrate all of her focus in the following areas:-
Betty’s major success as a result of the change in structure has been her ability to identify tax savings for our clients in all areas of the business e.g tax investigations, tax losses etc.
Commercial Operations Director - Colin Lumsden
Colin began his career at ad+ from school as an accounts junior and gained experience in the profession by working on all types of jobs. By building up his skills on various job sizes it was clear that he had a natural ability to connect with clients and their needs he soon began to use his ability to cross sell services to clients.
In his new role as director of commercial activities Colin now had the focus to match his drive in this area and our firm has benefited directly as a result of this change in the direction of Colin’s career.
Changing from an accountant focused on delivering bookkeeping, management accounts and annual accounts Colin is now an individual with clearly defined targets for the firm and we have seen the following benefits to the firm
Colin’s major success in his current role has been his ability to spot cross selling opportunities which, whilst generating additional revenues for the firm, have also ensured that our clients expectations are exceeded and Value for money has been demonstrated.