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Guide to Effective Advertising
In this guide by Drayton Bird (download link below), there are 24 ideas aimed at doubling the power of your advertising efforts. The writer is uniquely qualified to talk about this subject because his business (The Drayton Bird Partnership) has a client list that includes American Express, Barclays Finance, Gallaher Tobacco, Mercedes Benz and Sodastream – directly handling many of their direct mail and other marketing activities.
As well as writing a popular weekly column in ‘Marketing’ magazine, Drayton is also the author of ‘Commonsense Direct Marketing’ regarded by many as the ‘bible’ on the effective use of marketing.
We hope you enjoy this marketing message – please feel free to contact us to discuss how you might be able use some of these suggestions within your revised business plan. The team at ad+.