Event Summary
Excluding a successful acquisition, step-change in financial performance is only possible by being assessed by the customer as better than the competition, and by then utilising that winning-edge to convert sufficient sales, at a high margin, via an efficient process to deliver exceptional business results.
In this event, we covered the key issues many business owners tell us they face when it comes to practical innovation:
- Where to concentrate scare resources within the business when attempting to innovate.
- Understanding how to identify a market gap that could realistically be filled
- Managing the process of innovation and commercialization
Event Speakers
Matt Donnelly, Managing Director of ad+
Matt discussed where to concentrate scarce resources within the business by comparing personal and business goals against actual results shown within the Annual Accounts of the business and the Personal Balance Sheet of the owner(s).
Russell Ferguson, Managing Director of RFM
Russell covered how to identify a market gap that can realistically be filled by local business owners. Russell has extensive experience of this type of project, and he is also a very experienced business owner.
Rowan Norrie, of True North Innovation
Rowan shared her extensive experience of managing the process of innovation and commercialisation. She has an impressive background in managing innovation projects for large and small companies.
Les Meikle, Managing Director of Wise Property Care
Les explained how innovation recently transformed results within his business. He is a well-known and successful businessman who frequently helps other local business owners via his directorship of the Entrepreneurial Exchange and via his voluntary mentorship.
