When it comes to hiring top talent, smaller businesses can’t usually compete with the major corporations on things like salary and benefits – and with the economy on the upturn, potential employees can increasingly afford to hold out for the best jobs. So how can you make sure that you’re able to find and attract the best recruits? Here are some ideas…
Know your competition
Hiring the best people means knowing who else is looking for them. Jobs boards and employment agencies can be valuable for your research purposes, allowing you to see who’s hiring and for what.
Many businesses advertise opportunities on their websites, and a quick search online can reveal your rivals. Take a look at their recruitment listings and think about how you can improve on them to attract more applicants.
Online search engines are often the first point of contact between potential employees and a business. Your website is your first chance to attract their attention, and that’s before they get to the recruitment page.
New business and new employees will respond well to good content. Blogs, articles, news and social media links are just some of the ways you can make your online presence more interesting.
Make sure you’re visible
There are numerous ways for individuals to contact businesses, and making sure you’re available through all these channels is a way to get more applications. With a broader reach, you’re more likely to grab the attention of your perfect employee.
Your own website, employment agencies, online job listings in your industry, and social media may prove vital – as well as newspapers, jobs boards, and mailers to your database of contacts.
Advertising your ‘company culture’
Larger businesses often find it difficult to maintain the kind of public image that makes them appealing to today’s qualified candidates. While maintaining a professional look and feel, it’s easier for smaller businesses to avoid the overly corporate, old-fashioned style of larger corporations.
Being seen as fresh, youthful and unique could bring the applications flooding in, even when you’re not actively recruiting. Creating an interesting place to work – with the right office, a sociable team, and ethical values – might put you ahead of even the largest businesses.
Even if you’re not currently recruiting, it’s likely that you’ll have another open position soon – especially if you’re a small business with a lot of potential to expand. By accepting CVs and keeping a note of the most promising individuals you meet during the daily running of your business, you’ll begin your recruitment drive with a great head start.
Don’t forget to have your current staff on the case as well. Remuneration or benefits for employee referrals can help you find the people you need, and can also work as a great selling point in your advertisements.
These are just a few of the ways that you can expand your business and fill positions with the most qualified individuals, who’ll help you achieve great things in the future. Contact us to make the most of your finances and help prepare your business for any changes which may come.
Phone: 0141 643 9200
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