A new research report confirms what I, and many others, have suspected. Namely, that during the last five years, it has become more difficult to maintain market visibility, customer loyalty, and a flow of referrals from clients. The non-stop tidal way of marketing massages is making it harder to generate new business enquiries through all forms of marketing, including via […]
Every business needs to win new customers. That has remained consistent throughout the years. But in recent years, the thinking on how best to achieve this has changed considerably.
Although most businesses have a website and social media pages, the online competition has intensified. It is not enough to just have an online presence: you have to find a way to […]